Bio
Bill Bouse, Executive Producer, Director, Writer
A veteran with 30+ years of experience in direct-to-consumer advertising, President and Executive Producer Bill Bouse has been “directing and producing” since he picked up his family’s 8mm film camera at eight years old. It’s in his blood.
At fifteen, he took his first television production class — where he wrote his first commercial.
After graduating from the University of California, Santa Barbara with a degree in English, Bill began his career at Script to Screen, learning direct response television from the best in the business, quickly rising to Staff Producer.
He later joined Innovative Brands as Executive Producer and Head of Production, overseeing the production arm, Modern Media, and producing some of the most successful DRTV campaigns on television — including InStyler, which sold over 10 million units worldwide, along with numerous other brands generating tens to hundreds of millions in revenue.
Bill then went independent, working with worldwide ad agency HavasEDGE. And, in partnership with Bluereef Productions, went on to create campaigns for DTC powerhouse IdeaVillage, including the Copper Fit and MicroTouch Titanium product lines, among many others.
His work has consistently ranked in the DR Metrix Top 20 over the past decade, with multiple Top 10 campaigns, and several reaching the Number One position on the charts, with one becoming the top commercial for the year.
With his trademark “brand image quality with direct-to-consumer DNA,” Bill works with brands that have hit a ceiling, and are ready to scale in a big way on television — creating content that builds credibility and trust, established brands, and – most importantly – sells product.
